BASIC/DEPT® is a globle branding
and digital design agency building
products, services and eCommeerce
experiences that turn cultural values into company value.
BASIC/DEPT® is a globle branding
and digital design agency building
products, services and eCommeerce
experiences that turn cultural values into company value.
An ecommerce experience
driven by patagonia's
brand mission
a century-old sports
brand finding its place in
culture
An ecommerce experience
helping google bringits hardware
to people across the globe
Our embedded partnership with Google is
as deep as it gets. We're the lead creative
agency for Google Store and provide
strategy, design, and prototyping to other
divisions. lean more about our partnership here
An award-winning global,digital
transformation engagement spanning
eCommerce,mobile app, and new drive
thru experiences.Bringing KFC's brand
story to life while marking it easier for
cusrtomers to buy chicken.learn more
about our partnership here
Areimagining of Wilson's brand visual
identity,and brand campaign,to support a
new product drop and the launch of the
frist brick and mortar retail location in the
brand's 108-year history.Read our full
case studyhere here
basic earns 12 nominations in
26th annnual where aw
Press 10.11.24
Tomorrow’s shopper: Five
ways brands can reach
Gen Alpha today
Press 10.11.24
Generation Alpha: Say
hello to tomorrow’s
shopper
Press 7.22.24
The Future of Fashion and
AI at Glossy's Ecommerce
Summit
Press 6.13.24
New Projects on the
Podium for the 28th
Webby Awards
Press 4.24.24
What Sofia Coppola Can
Teach Us About Shifting
Culture
Press 4.18.24
What Sofia Coppola Can
Teach Us About Shifting
Culture
Press 4.18.24
We collaborate with ambitious brands
and people. Let's build.
biz@basicagency.com
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